The World Alliance for Breastfeeding Action (WABA) is pleased to announce the World Breastfeeding Week theme for 2011 focusing on engaging and mobilising youth intergenerational work with the catchy slogan of: “Talk to Me! Breastfeeding – A 3-D Experience”.
The theme deals with communication at various levels and between various sectors. Communication is an important part of promoting and supporting breastfeeding. We live in an age where global communities can instantly connect at a moment’s notice. New lines of communication are being formed each day, and we have the ability to use these information channels to broaden our horizons and use new media to provide breastfeeding messages to our peers. Through the use of both traditional and new forms of communication, we can help spread breastfeeding information beyond our immediate borders to activate dialogue and transform words into action. This concept encompasses cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages mentorship and outreach.
The key writers for this year’s WBW materials will be Ms Katherine Houng and Amura Hildalgo of the WABA Youth Group.