For Immediate Release
Contact: Karla Shepard Rubinger, Executive Director, Academy of Breastfeeding Medicine,
(800 990-4ABM), firstname.lastname@example.org
Recommendations for Breastfeeding-Friendly Physicians’ Offices Are Promoted by the Academy of Breastfeeding Medicine
New Rochelle, NY, April 16, 2013—Healthcare providers can greatly influence a mother’s decision to begin and continue breastfeeding. Maintaining a “breastfeeding-friendly practice” is one way physicians caring for mothers-to-be and their babies can promote and support breastfeeding. The Academy of Breastfeeding Medicine (ABM) has released a protocol with specific recommendations to encourage and guide physicians in this effort. The ABM Clinical Protocol is published in Breastfeeding Medicine, the Official Journal of the Academy of Breastfeeding Medicine, from Mary Ann Liebert, Inc., publishers.
Amy Grawey and coauthors representing ABM present 19 recommendations intended to improve physician support of breastfeeding initiation and duration. The authors also discuss obstacles to providing breastfeeding care and recommendations for future research in the article “ABM Clinical Protocol #14: Breastfeeding-Friendly Physician’s Office: Optimizing Care for Infants and Children, Revised 2013.”
In a recent study published in the journal Pediatrics, implementation of ABM’s breastfeeding-friendly protocol in a pediatric primary care setting was associated with a significant increase in the rate of exclusive breastfeeding among a diverse patient population.
Among the 19 recommendations in the ABM clinical protocol are guidelines for establishing a written breastfeeding-friendly office policy, providing culturally and ethnically competent care related to lactation, introducing the subject of breastfeeding during the first trimester of pregnancy, allowing and encouraging breastfeeding in office waiting rooms, educating clinical physicians and staff on the benefits of breastfeeding, and encourage enforcement and adoption of workplace laws that support breastfeeding.
“Not only are the guidelines for a breastfeeding-friendly doctor’s office clear and simple, they have also been demonstrated to be effective in improving breastfeeding rates,” says Arthur Eidelman, MD, President of the Academy of Breastfeeding Medicine and thus, “the ABM evidence-based guidelines should serve as the standard of care”.
About the Academy of Breastfeeding Medicine
The Academy of Breastfeeding Medicine is a global organization of physicians dedicated to the promotion, protection and support of breastfeeding and human lactation through education, research, and advocacy. An independent, self-sustaining, international physician organization and the only organization of its kind, the Academy’s mission is to unite members of various medical specialties through physician education, expansion of knowledge in breastfeeding science and human lactation, facilitation of optimal breastfeeding practices, and encouragement of the exchange of information among organizations. It promotes the development and dissemination of clinical practice guidelines. The Academy has prepared clinical protocols for the care of breastfeeding mothers and infants that are available on the Agency for Healthcare Reseach and Quality’s (AHRQ) National Guideline Clearinghouse website.
About the Journal
Breastfeeding Medicine, the Official Journal of the Academy of Breastfeeding Medicine is an authoritative, peer-reviewed, multidisciplinary journal published bimonthly in print and online. The Journal publishes original scientific papers, reviews, and case studies on a broad spectrum of topics in lactation medicine. It presents evidence-based research advances and explores the immediate and long-term outcomes of breastfeeding, including the epidemiologic, physiologic, and psychological benefits of breastfeeding.