A Social Media Campaign in Celebration of National Breastfeeding Month 2012
On August 6, 2011, the United States Breastfeeding Committee (USBC) officially declared that August is National Breastfeeding Month. Read the Proclamation here. For National Breastfeeding Month 2012, the USBC invites you to join in the celebratations by participating in a social media campaign: “Everyone Can Help Make Breastfeeding Easier”: 20 Actions in 20 Days.
The Surgeon General’s Call to Action to Support Breastfeeding (released January 2011) has brought unprecedented attention and renewed energy to efforts to support mothers to reach their personal breastfeeding goals. Surgeon General Regina Benjamin has called on the entire nation to take 20 concrete action steps to support the removal of barriers to breastfeeding. The “20 Actions in 20 Days” campaign will highlight these action steps and implementation strategies for six major sectors of society:
- Mothers and their Families
- Health Care
- Research and Surveillance
- Public Health Infrastructure
The United States Breastfeeding Committee (USBC) invites EVERYONE: members, coalitions, partners, advocates, health care providers, employers, policymakers, researchers, mothers, families, the media, and YOU!
Engage in conversations across social media platforms throughout the month of August. Sample Facebook posts and Tweets will be posted on the campaign web page the week of July 16.
Each weekday from August 6–31 the “20 Actions in 20 Days” campaign will focus on one of the action steps set forth by the Call to Action. View the Campaign Calendar/Schedule.
Follow us on Twitter (@usbreastfeeding) and “like” us on Facebook (www.facebook.com/usbreastfeeding). Share posts and links on your own Facebook page. Tweet using the campaign hash tag (#NBM12).
In celebration of National Breastfeeding Month 2012, to spread the word about how “Everyone can help make breastfeeding easier.”
There are many ways to participate, and therefore no one “right way” to do so. The “HOW” section on the campaign web page shows just a few ideas and suggestions. We also need your help to promote the campaign! Please spread the word with our sample Facebook post, Tweet, and newsletter blurb.
We look forward to hearing from you in August!