“Collaboration Counts – Improving Hospital Breastfeeding Policies”

“Collaboration Counts – Improving Hospital Breastfeeding Policies”

2012-07-29T04:22:02+00:00

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MEDIA ADVISORY
Report Embargoed until 8:00 AM, August 1, 2012
Available to the media via password on *July 30, 2012
Contact:
Kim Elkins, EdM, IBCLC
President, SDCBC
San Diego County Breastfeeding Coalition
858-309-1413
Kim.elkins@sdarc.org

NEW DATA ENCOURAGES HOSPITALS TO PARTNER WITH EACH OTHER TO IMPROVE EXCLUSIVE BREASTFEEDING RATES
IN SAN DIEGO COUNTY

World Breastfeeding Week Kicks Off August 1

What:
“Collaboration Counts – Improving Hospital Breastfeeding Policies” state and county fact sheets illustrate that the exclusive breastfeeding gap is greatest in hospitals serving low-income mothers and babies. By improving policies, including maternity care practices, hospital breastfeeding rates can dramatically increase.

Hospitals with low rates of exclusive breastfeeding began forming local, regional, and statewide partnerships throughout California in 2010, to reduce breastfeeding disparities among low-income populations. Hospitals with low exclusive breastfeeding rates in Los Angeles and San Joaquin Counties share resources, strategies to overcome barriers, and breastfeeding policies with the goal of developing best practices to support women in their decision to breastfeed.

The fact sheet for San Diego County outlines breastfeeding rates for each hospital in the county, and compares San Diego County’s breastfeeding and hospital performance with other California counties.

When:
The California WIC Association (CWA) will release the fact sheets at 8:00 AM on August 1, 2012, but reporters can access a policy brief as well as a state fact sheet, ranking high and low performing hospitals, and individual county fact sheets on July 30.

August 1st marks the first day of World Breastfeeding Week with events scheduled across California.

Who:
“Collaboration Counts – Improving Hospital Breastfeeding Policies” was co-authored by M. Jane Heinig, PhD, IBCLC, director of the U.C. Davis Human Lactation Center http://lactation.ucdavis.edu; and by the California WIC Association www.calwic.org.

Where:
California State Capitol, North Steps (11th St. and L St.)
Released at the Annual Mother-Baby Friendly Workplace wards and State Breastfeeding
Awareness Walk. In addition to the release of the hospital data, employers will be recognized during the event for Worksite Lactation Accommodation. Employers receiving awards include: City of Los Angeles; County of Los Angeles; Sonoma County Indian Health;Reiter Berry Farms, Santa Cruz;Hot Studio, San Francisco; Kaiser Southern California Regional; Associated Students of California State University of Sacramento; Heald College, Rancho Cordova; Cal Works – Sacramento City College; SaveMart Distribution Center, Roseville; Apple Incorporated, Elk Grove; Armani Exchange, Sacramento; Carl’s Jr., Roseville; In N Out Burger, Sacramento

Mothers and infants in attendance.

**Contact Karen Farley at kfarley@calwic.org or 530-400-5842 to obtain the password and access the state and county-specific fact sheets BEFORE they are released to the public. Enter password when prompted on the California WIC Association website (www.calwic.org)

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The San Diego County Breastfeeding Coalition (SDCBC) is a non-profit association whose mission is to protect, promote and support breastfeeding through education, outreach and advocacy in our community. www.breastfeeding.org; 1-800-371-MILK

Established in 1992, the California WIC Association (CWA) is a non-profit organization formed by directors of local WIC agencies. CWA represents all entities interested in the operation of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC.) California is the nation’s largest WIC program with 84 local agencies serving approximately 1.44 million participants at 650 local centers

About the Author:

Leonard is a website designer and graphic designer for the North Park Group. He has been working with SDCBC for the past year on developing the website.