World Breastfeeding Week 2018-08-29T20:06:05+00:00

2018 SDCBC World Breastfeeding Week Highlights!

Breastfeeding-Friendly Hospital Recognition

This year the Coalition would like to highlight each hospital’s celebration of World Breastfeeding Week! Submit your photos and stories of your WBW activities so they can be recognized!


2018 World Breastfeeding Week Objectives:

  1. INFORM people about the links between good nutrition, food security, poverty reduction and breastfeeding.
  2. ANCHOR breastfeeding as the foundation of life.
  3. ENGAGE with individuals and organization for greater impact.
  4. GALVANIZE action to advance breastfeeding as a part of good nutrition, food security and poverty reduction.

For more information regarding WBW:

American Red Cross WIC celebrating Black Breastfeeding Week 2018





NCHS WIC’s Global Big Latch On Event, WBW 2018





Tri-City Medical Center, WBW 2018





Scripps Encinitas, WBW 2018





SHARP Mary Birch, WBW 2018




Palomar Health, WBW 2018




World Breastfeeding Week Theme for 2017:


  1. INFORM To inform people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).
  2. FIRMLY ANCHOR To firmly anchor breastfeeding as a key component of sustainable development.
  3. GALVANISE To galvanize a variety of actions at all levels on breastfeeding and IYCF in the new era of SDGs.
  4. ENGAGE To engage and collaborate with a wider range of actors around promotion, protection and support of breastfeeding.

For more information regarding WBW:

Judging to be done August 1-4 by SDCBC Board Members

 Grand Prize:

  • Award Certificate
  • 2 Free tickets to the Liquid Gold Gala – Saturday October 7th, 2017
  • Goodie bag of SDCBC merchandise

 Runner Up:

  • Award Certificate
  • 1 Free ticket to the Liquid Gold Gala – Saturday October 7th, 2017
  • Goodie bag of SDCBC merchandise

Email Heidi Burke-Pevney, Executive Director of the SDCBC, at
Registration Deadline: July 30, 2017

Ideas for World Breastfeeding Week Hospital Display Contest:

  1. Signs and information on display in a public area:
    • Locate display table on maternity floor, or in lobby or cafeteria
    • Have a volunteer or staff member at the display table, especially during peak times
    • Have a volunteer or staff member walk around and approach people with giveaways or information
    • Have a poster board conveying the WBW theme for the current year
    • Have balloons or banners to draw attention to the display area
    • Have a PowerPoint loop playing near the display area
    • Have a bowl of candy or raffle to draw people to the display table
    • Print out ILCA’s World Breastfeeding Week handouts to give away
    • Offer SDCBC’s giveaway items – law cards, Breastfeeding Resource Guides, newsletters, etc.
    • Offer information on hospital’s breastfeeding support services
  2. Recognition of nursing and other staff involved in breastfeeding support:
    • Ask staff to nominate a coworker who is a “Breastfeeding Champion” in each department – NICU/Nursery, Labor & Delivery, Postpartum, etc.
    • Provide breast-shaped treats for nursing staff
  3. Other activities to make mothers and families aware of WBW:
    • Put posters in every room on the maternity floor
  4. Other breastfeeding support activities:
    • Hold a lanyard exchange – swap lanyards with formula logos for lanyards with a breastfeeding-friendly message. (Ditto for pens, mugs, notepads or other items)
    • Hold a scavenger hunt to remove formula-company items from the maternity floor
    • Offer staff in-service on a breastfeeding topic

Previous Hospital Contest Winners:

  • Sharp Mary Birch Hospital for Women & Newborns
  • Scripps Memorial Hospital Encinitas
  • Rady Children’s Hospital
  • Sharp Grossmont Hospital

For more information regarding WBW:

World Alliance for Breastfeeding Action (WABA)

This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. World Breastfeeding Week was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO and FAO.

Overall coordination of World Breastfeeding Week is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of World Breastfeeding Week materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own World Breastfeeding Week activities in their area/country.

Advocacy materials are also prepared and disseminated by the International Lactation Consultant Association (ILCA).

Each year, the San Diego County Breastfeeding Coalition celebrates WBW with media events, Breastfeeding-Friendly Workplace Awards and WBW Display Contest AwardsInformation about past winners and entry forms are found at the links above.

Yearly WABA WBW Themes:

2015  Breastfeeding and Work:  Let’s Make It Work!

2014  Breastfeeding:  A Winning Goal For Life

2013  Breastfeeding Support:  Close to Mothers

2012  “Understanding the Past – Planning the Future”

2011 “Talk To Me!  Breastfeeding – a 3-D Experience”

2010: Breastfeeding:  Just 10 Steps the Baby-Friendly Way:

2009: Breastfeeding: A Vital Emergency Response
2008: Mother Support: Going for the Gold Everyone Wins!
2007: Breastfeeding: The 1st Hour – Save ONE million babies!
2006: Code Watch: 25 Years of Protecting Breastfeeding
2005: Breastfeeding and Family Foods: LOVING & HEALTHY
2004: Exclusive Breastfeeding: The Gold Standard Safe, Sound, Sustainable
2003: Breastfeeding in a Globalised World for Peace and Justice
2002: Breastfeeding: Healthy Mothers and Healthy Babies
2001: Breastfeeding in the Information Age
2000: Breastfeeding – It’s Your Right!
1999: Breastfeeding – Education for Life
1998: Breastfeeding – The Best Investment
1997: Breastfeeding – Nature’s Way