World Alliance for Breastfeeding Action (WABA)

This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. World Breastfeeding Week was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO and FAO.

Overall coordination of World Breastfeeding Week is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of World Breastfeeding Week materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own World Breastfeeding Week activities in their area/country.

Advocacy materials are also prepared and disseminated by the International Lactation Consultant Association (ILCA).

Each year, the San Diego County Breastfeeding Coalition celebrates WBW with media events, Breastfeeding-Friendly Workplace Awards and WBW Display Contest Awards.Information about past winners and entry forms are found at the links above.

Yearly WABA WBW Themes:

2015  Breastfeeding and Work:  Let’s Make It Work!

2014  Breastfeeding:  A Winning Goal For Life

2013  Breastfeeding Support:  Close to Mothers

2012  “Understanding the Past – Planning the Future”

2011                     “Talk To Me!  Breastfeeding – a 3-D Experience”



Previous WBW Themes:  

2011: Talk to Me! Breastfeeding  – a 3-D Experience

2010: Breastfeeding:  Just 10 Steps.  the Baby-Friendly Way:

2009: Breastfeeding: A Vital Emergency Response
2008: Mother Support: Going for the Gold Everyone Wins!
2007: Breastfeeding: The 1st Hour – Save ONE million babies!
2006: Code Watch: 25 Years of Protecting Breastfeeding
2005: Breastfeeding and Family Foods: LOVING & HEALTHY
2004: Exclusive Breastfeeding: The Gold Standard Safe, Sound, Sustainable
2003: Breastfeeding in a Globalised World for Peace and Justice
2002: Breastfeeding: Healthy Mothers and Healthy Babies
2001: Breastfeeding in the Information Age
2000: Breastfeeding – It’s Your Right!
1999: Breastfeeding – Education for Life
1998: Breastfeeding – The Best Investment
1997: Breastfeeding – Nature’s Way

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