Mission. Vision, Values and Strategic Plan 2019-08-01T18:23:45-07:00



SDCBC Mission Statement

The San Diego County Breastfeeding Coalition is a non-profit association whose mission is to protect, promote and support breastfeeding through education, outreach and advocacy in our community.




  • Breastfeeding will be the norm in San Diego County for at least the infant’s first year of life and preferably longer.

  • All healthcare professionals in San Diego County will be knowledgeable about, promote, and provide support for breastfeeding.

  • Every woman will have access to the information, resources and community support necessary to breastfeed for as long as she and her child wish.

  • The San Diego County Breastfeeding Coalition will be recognized as the key coordinating resource for breastfeeding issues and support in San Diego County.




  • Breastfeeding is a health, social, ecologic, and economic resource for our community.

  • Mothers have the right to make an informed decision regarding their child’s feeding.

  • Community acceptance and support are integral components of breastfeeding success.

  • Health professionals, business leaders and policy makers have a vital need for access to accurate information, and play a critical role in the support and promotion of breastfeeding.

  • Breastfeeding is an integral component of parenting, and the family an essential part of breastfeeding support.

  • Mother-to-mother support, peer counselors, doulas, childbirth educators and other support persons play a vital role in promoting and supporting breastfeeding in the community.

  • We provide current, accurate, scientifically valid and culturally sensitive information.



2019 Goals

  • Protect, promote and support breastfeeding through increasing access to lactation education in our community.

  • Protect, promote and support breastfeeding by establishing diverse community partnerships across sectors to leverage shared missions around breastfeeding.

  • Promote, protect and support breastfeeding by publicly advocating in all forms of media.

  • Protect, promote and support breastfeeding by ensuring that the SDCBC will be fiscally sound and self-sustaining.