Continued from page 1

can now say with confidence that breastfeeding reduces child mortality and has health benefits that extend into adulthood. Those who suggest that direct advertising has no negative effect on breastfeeding should be asked to demonstrate that such advertising fails to influence a mother's decision about how to feed her infant. 2
No breastmilk substitute can begin to offer the unique health advantages that breastmilk provides, nor can artificial feeding mimic the act of breastfeeding, in physical or emotional significance for mothers or babies. No matter how nutritionally appropriate, feeding with formula is a deviation from the biological norm for virtually all infants.
2 The perception that infant formula is just another processed food, and therefore should be subject to the "usual marketing practices" is clearly invalid and dangerous.
"In a world where 10.6 million children die before their 5th birthday due to preventable causes, and where

malnutrition is still rampant and associated with over half of all childhood deaths, there is simply no time to wait." 3

    References

    1. World Alliance for Breastfeeding Action (WABA).Code Watch: 25 Years of Protecting Breastfeeding, WABA 2006
    2. World Health Organization, Nutrition for Health and Development, Geneva, Switzerland, June 2001. Adapted from the official records of the 47th World Health Assembly, document WHA47/1994/REC/1/, Annex 1, paragraphs 133-139
    3. LEE Jong-wook, Director-General, World Health Organization, The International Code of Marketing of Breast-Milk Substitutes: Frequently Asked Questions, 2006
Breastfeeding Handbook for Physicians
American Academy of Pediatrics and The American College of Obstetricians and Gynecologists, 2006
Senior Editor: Richard Schanler MD, FAAP
Reviewed by: Nancy E. Wight MD, IBCLC, FABM, FAAP

Merging the work of 28 contributors and 18 consultants is never an easy task, but the AAP/ACOG Breastfeeding Handbook is a remarkably consistent and accurate given the many layers of review required to gain official approval from the AAP and ACOG. Similar to the AAP/ACOG Perinatal Guidelines, it attempts to offer basic information about breastfeeding and human lactation as well as breastfeeding management and problem-solving information.
After introductory chapters on breastfeeding rates, the
benefits of and contraindications to breastfeeding and the anatomy and physiology of lactation, the handbook proceeds in the order of prenatal, perinatal, and postnatal care of mother and infant. Additional chapters follow on special breastfeeding issues such as separation of mother and infant, special needs infants, breastfeeding technology, medications and maternal contraception and breastfeeding.
The appendices list breastfeeding resources (including the San Diego County Breastfeeding Coalition website!) and provide copies of the AAP and ACOG breastfeeding policy statements and the AAP Committee on Drugs statement on breastfeeding and medications.
This basic handbook should be in every pediatric and obstetric office.
November 13-17, 2006 - Oakland, California, USA
Lactation Education for Healthcare Professionals
Sponsored by Kaiser Permanente and Evergreen Perinatal Education
Contact: Lynda Garrett
Email: lynda.garrett@kp.org
Phone: (510) 272-6467

February 21-26, 2007 - Los Angeles, California, USA
Birth and the Human Family - Embracing the Power of Prenatal Life
Sponsored by the Association for Prenatal & Perinatal Psychology and Health (APPPAH)
Email: apppah@aol.com
Phone: (707) 887-2838

March 9-10, 2007 - Berkeley, California, USA
Comprehensive Lactation Care: Honoring Cultural, Social and Physical Diversity Featuring: Kimberly Durdin James IBCLC, Juliene G. Lipson PhD, RN, FAAN, James J. McKenna PhD, Judth G. Rogers BA, BS, OTR, Ulfat Shaikh MD, MPH, and Christina Smillie MD, IBCLC, FABM.
Email: SWAGconferences@aol.com
Phone: (510) 524-6917

August 15-19, 2007 - San Diego, California
Town & Country Resort & Convention Center
ILCA's Annual International Conference
www.ILCA.org

October 11-14, 2007 - Ft. Worth, Texas
Academy of Breastfeeding Medicine Annual Meeting
www.bfmed.org

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