c/o Children's Hospital and Health Center
3020 Children's Way, MC 5073
San Diego, CA 92123-4282
Phone: (858) 966-5981
Fax: (858) (858) 939-4972
Toll Free: 1-800-371-MILK
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San Diego County Childhood Obesity Action Plan 2006
 In October 2004, the San Diego County Board of Supervisors unanimously voted to support the creation of a local Childhood Obesity Master Plan to end childhood obesity. A Steering Committee of local experts has been working for the past year and announced the Call to Action, San Diego County Childhood Obesity Action Plan to the community in January of 2006. The overarching goal of the plan is improving the health of children and families in San Diego County. The plan includes strategies to educate families and providers about the importance of nutrition and exercise, as well as creating an environment / community that supports families to make healthy choices, such as walkable communities, safe routes to schools, use of school space for after-school activities, increasing accessibility to parks and open spaces.
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Breastfeeding is specifically addressed in Call to Action 1: County and City Governments under "G: Develop breastfeeding accommodations in public facilities, as breastfeeding helps prevent childhood obesity" and Call to Action 2: Healthcare Systems and Providers under "H. Promote breastfeeding, 30-60 minutes of physical activity and consumption of a minimum of five fruits and vegetable a day......". Unfortunately, an opportunity to specifically call for reduced formula marketing was missed in the general statement E under Call to Action 6: Media Outlets and the Marketing Industry: "Partner with businesses to limit advertising and promotion of unhealthy foods and beverages aimed directly at young children."
Leaders and groups in San Diego County are being asked for commitments to do what each can do to reduce childhood obesity. Sign the Commitment of Significance Form at www.ourcommunityourkids.org/commitmentForm.html to support the campaign - i.e. what specifically can your organization do to join us in shaping a healthier future for children. For more information contact: Cheryl Moder, Childhood Obesity Initiative Director, Phone: 619-523-2001; Fax: 619-523-2321; Email: cheryl@modercommunications.com or Kristin Garrett, Executive Directo, Community Health Improvement Partners, Phone: 619-515-2852, Fax: 619-239-2589, Email: kgarrett@hasdic.org. |
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