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 Selling Out Mother's and Babies By Marsha Walker, RN, IBCLC Reviewed by:
Leslie Wynn, RN, PHN In the 1970's there was an overall decline in breastfeeding rates and international concern that mothers were being led to believe that breastmilk substitutes were better and encouraged to supplement. The World Health Organization (WHO) and World Health Assembly (WHA) advocated that there be guidelines established regarding the marketing of breastmilk substitutes. After many years of debate and persuasion, the International Code of Marketing of Breastmilk Substitutes was adopted. The intent of the Code is to curb the unethical marketing practices, false/misleading advertising, and complicity by health care professionals, health care systems and governments that combine to influence a mother to replace her breastmilk either completely or partially.
Marsha Walker, in her booklet Selling Out Mother's and Babies, describes the extent to which formula companies have gone to influence mothers, health care professionals, institutions and governments. Examples of these influences include new mother's club sign-ups in the OB/GYN office, educational opportunities for healthcare providers, and trips and prizes for healthcare providers that encourage distribution of formula gift bags. Marsha further illustrates how formula companies have created markets for their products when none existed. Marsha's book gives a factual account of how we have gotten to such low breastfeeding rates and how marketing affects the duration of breastfeeding, and much more. Her book will open your eyes and encourage you to be proactive and part of the solution.
*The first 50 members to join the San Diego County Breastfeeding Coalition for 2003 will receive a free copy. JOIN TODAY!!!!!
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Breastfeeding Your Premature Baby" Produced by Jane Morton, MD Clinical Professor of Pediatrics, Stanford University jamorton@vermontel.net www.breastmilksolutions.com 1-888-JMORTON Reviewed by:
Nancy E. Wight MD, FAAP, IBCLC Rarely do you find a video that is both medically accurate and visually appealing. This much needed video, "A Premie Needs His Mother: First Steps to Breastfeeding Your Premature Baby", produced by pediatrician and breastfeeding proponent Jane Morton, MD, is designed to give the mother of an NICU patient both the information and the inspiration she needs to successfully provide her milk and eventually breastfeed her premature infant.
Divided into two sections to be less intimidating, Part 1 uses a combination of family's own words and factual information to explain the benefits of breastmilk for preterm infants and how to establish and maintain a mother's milk supply through breast pumping. It is recommended that this section be viewed before delivery if possible. Part 2 uses the same combination of parent input and expert instruction to cover learning to breastfeed and "coming home" issues. There is an attempt to include mothers of different ages, ethnicities and educational backgrounds. The point is clearly made that a mother's own milk is best for her infant.
This video is a comprehensive guide to learning how to express milk and breastfeed a preterm infant. Although meant for parents, it is a valuable addition to any NICU or breastfeeding educator's library. The State of California WIC sent a copy of this video to EVERY Neonatologist in the state! I strongly recommend that every neonatologist, NICU nurse, and NICU lactation consultant view this video and make it available to his/her patients' parents.
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