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BREASTFEEDING FRIENDLY BUSINESS PROGRAM
BEGINS AGAIN
Many mothers in San Diego County choose to breastfeed their infants. These women, who are at a critical juncture in their lives, are vital to any business. One of the most important aspects to successful breastfeeding is the support of the public which is around them when mothers must feed their infants while away from home. Merchants play an important part in this support as breastfeeding women enter their business.
If merchants wish to inform breastfeeding women that they are welcome in their establishment, they can do the following:
- Display a "Breastfeeding Welcome Here" (see example above and contact SDCBC if you need stickers).
- Treat women who breastfeed in their store just like women who offer their babies a bottle.
- Share with employees the meaning of this sticker and the store's policy to make breastfeeding mothers as welcome as possible, especially when they need to feed a hungry or fussy baby in your store.
If merchants let us know of their plans to support breastfeeding mothers in these simple ways, SDCBC will offer the following:
- The name of the establishment will be included in a website directory of baby-friendly businesses for distribution to pregnant and nursing mothers.
- We would be happy to speak to employees regarding the advantages of breastfeeding and ways to make women who breastfeed feel welcome.
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WANTED: BABY FRIENDLY BUSINESSES
Maggie Dahms, RN, IBCLC
Help support the resurgence of breastfeeding in our society and enjoy the patronage of these customers. Display a " BREASTFEEDING WELCOME HERE" sticker (as shown left) near your entrance. This shows visible community support to mothers, who are away from home, that it is acceptable to feed their hungry baby if the need arises. California Law also states that a mother may breastfeed her child in public.
We look forward to hearing from merchants soon so that we can tell new mothers that they are welcome in these businesses -- with their babies! If we can help with any of the above or with information about other ways you can be of help to breastfeeding mothers, including your employees, please call us. Contact the SDCBC at (858) 966-5981 or mmkennedy@chsd.org if you or someone you know would like a sticker and more information.
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