Helen Beasley, Chair
c/o Perinatal Services
439 Fourth St.
Hollister, CA 95023
(831) 635-0726
Email: lynn@sanbenitoco.org
or
Lynn Mello, RN, BSN, PHN
San Benito County Department of Public Health
439 Fourth St.
Hollister, CA 95023
(831) 637-5367
or
Jacqueline Thompson, MS, RD, CLC
351 Felice Drive
Hollister, CA 95023
(831) 637-5306 ext.26
Fax: (831) 637-9640
Email: JacquelineT.rd@yahoo.com
Representatives from: WIC, UC Cooperative Extension, Saint Louise Hospital, San Benito County Public Health, Nursing Mothers Counsel, Breastfeeding Encouragement and Support Team. Advisory Board selection in progress.
- Established in 2000
- Mission: Improve family health by making breastfeeding the cultural norm, creating a supportive public environment and improving rates of initiation and duration of breastfeeding in San Benito County.
- 10 Year Goal: Increase the proportion of mothers who initiate exclusive breastfeeding at baby's birth to 50% by 2010.
- Strategy 1: Influence healthcare and community standards of breastfeeding practices by facilitating expansion of lactation expertise (CE classes) in the local health care professions.
- Strategy 2: Strengthen breastfeeding knowledge and accessibility by establishing bilingual childbirth and breastfeeding education classes to teenage parents and monolingual Latino families.
- Strategy 3: Strengthen breastfeeding knowledge and accessibility by developing a breastfeeding outreach program to local secondary schools.
- Strategy 4: Strengthen breastfeeding knowledge and accessibility by developing and distributing a bilingual breastfeeding resource guide to the perinatal population.
- Strategy 5: Influence community standards of breastfeeding practices by assembling and distributing breastfeeding kits to postpartum mothers.
- Strategy 6: Mobilize media campaigns, community partnerships and the Baby Friendly Initiative by developing a speaker's bureau.